When it comes to content marketing, appearance is everything. The appearance of your article is everything you need to impress your readers. This is to say that you should format your blog appropriately. For that reason, together with others, we have dedicated this entire article to tackling matters on blog formats.
Which are the features of a good blog?
As time goes by different formats of blogs crop up time after time. Even with the many mushrooming formats the particular details of a blog remain intact. The distinctive features of a good blog are:
- Use of subheadings
- Keep it narrow and with listings
- Have bold text sprinkled in the post
- Choose your images carefully
- Use graphs appropriately
- Shorten your paragraphs
Use of subheadings
This is the last thing you should ever forget in your blog. In fact all blog formats emphasize the use of quality subtitles. The use of subheadings makes the blog post very easy to skim through and get the message. It also eliminates boredom, a common ailment for readers.
Remember to use keyword-rich subtitles so that the content appeals to your readers as well as to the search engines.
Keep it narrow and with listings
All blog formats recommend using very few details in a creative though precise manner. This is the idea behind narrowness. Though some blog formats are wide depending on the layout you are using to blog; the WordPress or the Blogger layout.
If you add lists to the narrow format then you are almost done with what quality format appertains. Listed items are very easy to read through compared to items written in prose. The listing of points should be done with the help of bullet points.
Have bold texts in your posts
Having bold texts in your blog brings an outstanding visual appeal to your blog post. It keeps your readers longer on your site. Remember not to set about making everything bold as this might water down the intended effect of this blogging style.
Careful choice of images
The images that you use mean a lot on the level of appeal that your content will have on your intended readers. Most blog formats suggest the use of images to support the literature in the blog. This is very effective in passing home the message.
The art of using images should be used cautiously. Over usage of the images may end up shadowing the intended message.
Use graphs appropriately
The use of graphs is emphasized by some blog formats, not all. This is because not all blogs have something to represent graphically. Even so, if you have some statistical information it is fitting to represent it in the form of some graph.
Shorten your paragraphs
The use of short paragraphs makes it easy for one to go through the post in a short time. Even if it is a long post, using short paragraphs gives the impression that it is short and manageable.
There are the golden rules that define blog formats. It matters not the format one chooses to use. The bottom-line is that the format should embrace all these points in their entirety.