World over, all businesses are struggling to maintain online visibility. This online presence has a way of influencing sales. For this and other reasons, businesses are competing for top position is the search engine pages. For this and other reasons we have sampled you the best small business seo strategies that will help your small business compete alongside the big companies in the same industry.
Which are these tips?
Seo for small business is very different as the case with big companies that already have established themselves online. The following are some of the tips that are beneficial for your small business.
- Be niche specific
- Long tail keyword strategy
- Leverage locality for optimization
- Personalization of social engagement
To fully comprehend the concept of seo for small business, let’s detail each of these points at a time.
Instinctively every new business owner might think that covering many areas it the best way to scale up the companies online visibility. Let me tell you for free that this is among the worst business strategies of all times. Instead, specialize in an area. This way you are certain to bring down your competitor. This is one key small business seo trick. It makes clients head straight to your page to get whatever they need because they have a feeling that you have specialized in that particular niche.
The long tail keyword strategy
This is a strategy that has gained a lot of popularity in the recent times. It helps small businesses sacrifice minimal ranking potential with highly popular keywords for maximum ranking potential with less popular keywords. Seo for small business never goes any better than adopting this strategy. Get it from the web masters that optimization for long tail keywords is much easier as compared to short tail keywords.
Leverage locality for optimization
This one involves identifying with a particular locality. Instead of being “the best motorbike” you should opt for “the best motorbike in Johannesburg”. This way you win clients from the said locality as they would want to identify with their own. This will still have international audience coming to your site because they might also want to identify with the product or service.
This is one of the most effective small business seo strategies that will bring you results there and then.
Personalization of social engagement
Large established companies tend to miss out on this. Because they have reached their peak or are almost there, large companies tend to overlook that personal touch from their clients. As a small business you can build on this by giving your potential clients that close touch in terms of information about your products and services. This will help you build a personal touch with your clients. This strategy will also help you build your brand incredibly well.
Small business seo strategies are very critical in the life of your company if you are to make any meaningful appearance online. These strategies will help your small company retain relevance amid stiff competition from big companies.