The social media boom took over the digital world in surprise and people, business and marketers all were absorbed into it in order to make use of its tremendous potential. At one point, social media became so vibrant that people were predicting that it could mean an end to the monopoly of search engines and possibly search engine marketing. However, search engines were smart to allow social media importance into their algorithms thus completely averting the threat. However, the trends in social media keep changing with every passing year.
In this article we will discuss the social media trends in 2015 which will help marketers in understanding what they must do in order to keep a good ROI.
- Goodbye Organic Reach; Time for Paid Advertising
Organic reach was one of the most thrilling aspects of social media such that anything that you shared on your page could be visible to someone else around the globe without effort organically. However, social media trends in 2015 have changed and so have the algorithms of Facebook which will now demand you to pay up in order to reach your target audience through creating content; the concept of organic reach has seen its demise in recent year however, it has not been completely phased out.
- Content Creation Rules Social Media
Yes, it is true. Great content is the way to go on social media. Whoever produces the best content and then markets it appropriately is bound to succeed the war on social media. It is very important that you brainstorm, bring new exotic ideas online if you want to succeed on all different social media platforms. People are only willing to share content which is viral in nature and deserves to be shared.
- Google+ Survives
The story of Google+ is sad but in Social media trends in 2015 it has managed to survive so far with the aid of its search engine partner. Google+ accounts and pages give you a definite boost while doing SEO and hence it more or less becomes necessary for all websites or brands to have presence of Google’s social media platform.
- Facebook Video Marketing
This year calls for trouble for YouTube as Facebook has started to overtake Youtube in video content sharing. People are now sharing more content on Facebook rather than Youtube and that call for marketing too. Marketers have realized that since individuals are on Facebook more than Youtube; it is wiser to marketing their products there as well.
Social media trends in 2015 give us a good picture of what the future holds in store for marketers and businesses. It provides a better insight to brands as to where they must invest in order to get the best returns of their investment. The world is changing rapidly and these changes are seen in the digital world as well; those who fail to keep up with these changes will find themselves and their brands left high and dry.