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Outsourcing of SEO by many agencies is due to them not having full digital marketing departments and given to a specialist. It is known that Search Engine Optimization is still the main factor in business growth since it keeps companies to keep up in competition by increasing its brand exposure and expanding it beyond limits. Most companies believe that it is more economical to handle SEO in house but this means that someone would have to be taken from another field and trained to perform this task. Eventually, it is more expensive and the cost of outsourcing is lesser.
It is understood that SEO gives the highest returns from investment especially when it is in terms of marketing strategies so care should be taken when choosing the personnel to do the work. For instance, a company should not just hire someone just because he says he will move a site the first position on the different search engines because this is actually not guaranteed anywhere. Also, another thing to watch out for when outsourcing SEO is making sure that the SEO provider can provide realistic goals and objective methods of measuring such goals.
The following need to be chosen when outsourcing:
- Keyword Research: this means that the right keywords should be used so when people are searching for those keywords, they have the potential of seeing the company.
- SEO Copywriting: if there is a language barrier, this could pose a problem so the outsourcing company should show examples of their works.
- Competitive Analysis: is used to assess the rival companies and thinking of how to overtake them.
- Mega tag Optimization: an outsourced team can find this easy to work on.
- Link building and online PR: what to be outsourced depends on what can be done, budget, gap of competition to be bridged and the level of SEO expertise.